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CeD is a consulting process focused on the paradigm shift of the branding "push" mentality to the community "pull" concept. Observing the impact on customer attitudes begins to define a brand's social quotient. Brand communities are now an essential gathering place for kindred spirits to interact with one another. In 2002 this business philosophy introduced a new construct, community experience development (CeD), to facilitate community members' interactions in brand communities.
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